PrimeTerminal benefits private banking by
Efficient Advice at Lower Cost
A Swiss private bank aimed to replace pricey terminals of private banking advisors by more cost-efficient products. The bank sought a solution that can address individual requirements, such as the integration of in-house contents, to increase the efficiency of its advisors.
In close cooperation with the bank, then-Interactive Data Managed Solutions developed a customized version of PrimeTerminal. The financial desktop combines the advantages of a real-time terminal with the functionality of a content management system. The previous solution could be replaced at lower cost as the bank now only pays fees for product licenses and for market data per user.
A second aspect helped to enhance efficiency: Research by analysts and investment strategists was previously distributed throughout the bank via fax, circular letters or e-mails. By integrating such contents seamlessly into PrimeTerminal, all relevant information including recommendations, reports and internal quote lists are now available conveniently in a single solution and also in PDF.
More than 250 employees in private banking and asset management experienced little difficulties when starting to use PrimeTerminal: Thanks to its user-friendly interface, the financial desktop requires little training. The bank could quickly focus on its core competence: Serving clients individually, while making its advice more efficient.